Projects

Designing for Growth at WW: Boosting Customer Conversion through Pricing

Growth-Driven Design for WW Clinic Tab

From 45% to 80%: Transforming WeightWatchers' Quiz Funnel for Maximum Growth

Designing Growth: Launching the "What to Eat" Feature for 4.5M Users

Growth-Driven Design for WeightWatchers' Instacart Integration

Redesigning Rewards: Challenges & Badges for User Growth

WW Balance Design System Implementation

Optimizing WW’s Food Tracking Experience

Building Digital Connections: A Growth Design Project at WW

Enhancing User Conversion at Sentry Through Interactive Education

Redesigning the Mobile Wallet Experience for Enhanced User Clarity

Generation Axie: NFT Gaming

Enhancing AiDA's Dashboard for Better User Engagement and Business Growth

Revamping Bookmark's AI onboarding experience

Designing a Debt Repayment and Collections Dashboard for Berkeley Payment Solutions

Revitalizing Canada’s Food Guide for the Digital Era

Overhauling Canada's Veterinary Health Products Platform for Modern Accessibility

Baycrest x Yogen Früz Pinkberry Brain Project Website Revamp

Baycrest 100th Anniversary Gala Website